Pay Per Click (PPC) Advertsing

Personalised pay per click (PPC) advertising management services to maximise your results

Why should you use pay per click advertising?

• 80 % of first time visitors to a site come from search engines
• More than half of search engine users don’t look at more than the first 2 pages of results
• Pay per click (PPC) advertising can put your site in the top 2-5 positions in major search engines
• You can obtain results rapidly whereas normal page optimisation and supporting link building can take time and considerable work to produce high profiles
• You can manage your expenditure to meet your traffic volume targets and budget limits

Pay per click advertising – some key facts:

• With most pay per click advertising, you only pay when a searcher clicks on your link from the search engine to your site
• You bid for individual search terms with the highest bids winning the top places
• There are more than 400 pay per click search engines, and new ones are still being launched
• The main pay per click providers supply the ‘sponsored sites’ for many major search engines

How should you use pay per click advertising?

• Pay per click advertising should ideally be used alongside normal search engine optimisation
• You should allocate part of your promotion budget to selected PPC providers – the actual choice depends on your target market and your budget. The PPC providers for US and global markets are different from UK and Europe ones for example.
• Pay per click advertising is particularly useful for:
  1. building traffic rapidly (within days in some cases), and
  2. high volume search terms where you are unlikely to achieve a top profile immediately because of the large number of other competing sites

NCS pay per click management services

• We advise you on your use of pay per click advertising, cost-effective budget allocation and management
• Working on a flat fee or percentage basis as agreed with you, we then:
  1. Select the most appropriate search terms to maximise your traffic
  2. Set up initial PPC management programmes with the chosen pay per click providers to meet your traffic and budget objectives
  3. Undertake active management of your PPC programmes over time to maintain targeted site traffic whilst minimising your expenditure
  4. Make individual payments on your behalf and provide a consolidated invoice to save you admin time and costs
  5. Provide a monthly report to keep you in control
• We also offer affordable, quarterly PPC management services if you have a limited budget and your programme can be managed less intensively
• We also offer our optional Advanced PPC Monitoring which provides added protection against Click Fraud and information on sales conversions.

See our articles on

Search Engine Placement for UK Business Web Sites for more details on how our approach can help you to achieve top search engine ranking.

Myths about Optimisation of Positions on the Internet for how ‘not’ to do web site optimisation and promotion.

Pay per Click Fraud - What it is and how to guard against it 

Then contact us today for our pay per click management services.

Net Commerce Solutions
Personalised pay per click (PPC) advertising management services for better results

Registered in England and Wales Company number 4052885, Vat No.727 5078 20
Registered Office: 6 Bramble Close, Harpenden, Hertfordshire, AL5 4AN, UK
Email: info@net-commerce-solutions.co.uk
Tel: 0870 246 7642 (+44 870 246 7642)
Fax: 0871 433 7349 (+44 871 433 7349)