Professional Search Engine Marketing - Assessing Your Results
Analysing Your Site Traffic and Sales Enquiries is a key part of Professional Search Engine Marketing
Monitor Your Campaigns
‘I know that half my promotional spend is wasted – but I don’t know which half’
Anyone with a marketing budget will sympathise with this well-known saying – but it should not apply to professional search engine marketing programmes.
With the right approach, you can not only assess the amount of traffic your website is receiving overall but also:
- Identify traffic coming from individual sources - search engines, other sites, even individual online and offline adverts
- Determine search terms being used in individual search engines to find you
- Identify repeat visitors and which visitors are buying from you.
- Calculate your return on investment from individual campaigns
You can also:
- Determine what you need to improve to achieve a consistently high ranking on search engine results
NCS Professional Search Engine Marketing Services
As professional search engine marketing specialists covering UK and international markets, we can advise you on a cost-effective approach for your monitoring needs and work with you on the day to day implementation. This can include:
- Selection of an appropriate site traffic monitoring package
We include online traffic monitoring in our NCS Hosting Services. This is an inexpensive, very cost-effective way of gaining valuable information on your site visitors.
If you have arranged your own hosting, we can recommend and assist in setting up a suitable site traffic package.
If you have more advanced needs and the corresponding budget capacity, more sophisticated packages are available, for example using cookies or tracking methodology to identify repeat visitors and those actually making purchases.
- Tracking URLs
Used in conjunction with a site monitoring package, tracking URLs are very effective at identifying your visitors from individual search engines, other sites and even individual adverts.
- Search engine profiles
NCS can provide profile reports on key target search phrases for individual search engines. These can identify for which keywords you are successfully achieving high ranking on search engine results and, even more importantly, where are the gaps or slippages in position that will reduce your targeted visitors.
We also produce reports on your pay per click engine performance as part of our pay per click management service.
- Analysis and recommendations
Your business may not have the time or technical skills internally to analyse the information produced by your tracking systems.
For example, if you think 1000 hits on your site logs means you have received 1000 visitors, you may be grossly overestimating your site traffic.
With our substantial expertise in marketing and statistical analysis, NCS can help you turn information into understanding and make recommendations for action where required:
- to save you money by identifying under-performing campaigns
- to improve your business results by identifying success areas or gaps in coverage
- to make better use of budget by re-allocating it to meet your current needs.
Click here for more information on achieving high ranking on search engine results.
Click here for your free consultation on professional search engine marketing for UK and international markets.
Net Commerce Solutions
Professional search engine marketing services for UK and international markets
Registered in England and Wales Company number 4052885, Vat No.727 5078 20
Registered Office: 6 Bramble Close, Harpenden, Hertfordshire, AL5 4AN, UK
Email: info@net-commerce-solutions.co.uk
Tel: 0870 246 7642 (+44 870 246 7642)
Fax: 0871 433 7349 (+44 871 433 7349)
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